Art Director Gigi
Equipment Nikon D7000/Photoshop/Art Meduim; paint brush, gouache paint, paper, scissors
The project is based on back to school theme. The art was created using my son’s art supply. We have art and crafts every weekend and thought it would be fun and clever to incorporate an art class project look. I painted, drew and cut-out all the elements as shown in the email blast. As a parent, I welcome my son to dress himself and it’s no different when buying his clothes and shoes in stores and online. As for the rest of the layout, I based it on free shipping to catch the parents attention including new style sales and Summer sales since fall will be here no time soon. I used 2 font family but kept it clean for the viewer. I also showcased Sydney Jordyn Collection, one of the many designer being sold at Kidsshoes.com. I finished it off by highlighting shoes parents may consider buying when visiting Kidsshoes.com.